ladies shoes fashion

The sales of the majority of consumer products have decreased
during the recession and many businesses are restructuring and
downscaling operations as much as possible to survive plummeting
demand as people choose carefully what to spend hard earned money
on but surprisingly sales of footwear have actually increased
 compared to the previous years sales figures. Sales of footwear
 and specifically ladies shoes are actually increasing.


One possible explanation for the increase specifically in the sales
 of women's shoes can be explained by the feel good factor associated

with purchasing a new pair of shoes, incidentally the sales of
 chocolate have held steady too. It seems that the current economic
climate almost demands that we treat ourselves occasionally and find
a little happiness and pure escapism from the endless news reports
 about redundancies and closures and the increasing number of
unemployed each month.

It is a cliché but the vast majority of women do love shoes.
 It is almost hardwired into their brains to release a serious dose
 of the feel good factor every time they purchase a new pair
 of those must have shoes, buying shoes or a big bar of chocolate
can be a serious mood booster. Martin Lindstorm is a Fortune 100
branding expert and author of a book offering some possible
 explanations. In his book, Buyology; Truth and Lies About
Why we Buy Lindstorm explains that a neurotransmitter called
Dopamine could be responsible for the love of shoes and steady
 sales even in a recession. First of all what is a neurotransmitter?
 They are the chemicals that allow the signals to be transmitted
from neurons across synapses if that clarifies matters any.

Dopamine is a neurotransmitter and helps to regulate the
pleasure and reward centres of the human brain. Dopamine aids
 regulation of both our movement and our emotional responses.
Starting to see the link? Buying those must have shoes must
stimulate a nice big dose and initiate some serious pleasure
 and reward in the mind. Dopamine enables us to perceive rewards
 and to actively take measures to move towards the gratification
. If it means just getting your credit card out of your handbag
it is beginning to make sense and explain one of the great mysteries
 eluding modern man. Why do women love shoes? They cannot help it
 and are irresistibly drawn like a moth to the light to the sheer
joy and sensation of buying and owning a new pair of ladies shoes
and the subsequent release of pleasure centres in the mind.